Cancellations and Rescheduling
They are going to happen at some point. The last minute cancellation, the double booking, the rescheduled date or something that can throw you for a loop and mess up your day, gig or show in a bad way.
The question to ask though is: How are you handling cancellations and rescheduling?
A lot of musicians have some pretty bad answers to this question. From blaming to arguments to bashing venues, promoters and booking agents online…it can turn in to a mess and worse, the fans are forgotten about during all the craziness.
Cancellations and Rescheduling: Do your fans know?
Way too many bands get focused on the internal and forget that people might be on their way to see you play.
The best plan of action is made with problem solving and preventative maintenance. Before the yelling, the blaming and dealing with the changes; get to your fans. Make the effort to reach out in every way to every fan you can to tell them the show has been cancelled.
Yes, it sucks for you, but if a fan shows up and you didn’t take the simple steps of going across social media, posting on your website, sending out to your email list and doing all you can to make those fans aware of the problem, you may be in danger of losing that fan, regardless of who’s fault it is.
Think Fan first and then take care of the issues that need to be dealt with in order to make sure it doesn’t occur again.
Senior Branding Strategist and Partner for Create Wealth Communities, Loren Weisman aligns, defines and designs individualized branding, marketing & content planning for start-up and established businesses.
Create Wealth Communities LLC
“Educate, Build, Protect, Then Profit.”
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Cancellations and Rescheduling. How are you handling the situation?