digital endurance content marketing, wait what really ok, episode 26

Digital endurance content marketing method for podcasts explained.

August 26th, 2016 Posted by Wait What Really Ok Blog Supplemental No Comment yet

Digital endurance content marketing method for podcasts explained. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 26: How do you market a podcast? A digital endurance proof of concept.
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Digital endurance content marketing method explained.

Simply put, by adding supplementary elements that tie in and tie to your podcast by using other digital media, you are creating digital endurance content marketing.

Creating an episode like you normally would is the first step, but in that preproduction, as you plan for supplemental videos, links, pictures and blogs to complement that episode, it gives you four extra days of content.

Digital endurance content marketing rational.

With the correct branding and optimization of your primary piece of media or podcast, and then branding and optimizing four other pieces that tie in to the show but then supplement, you have a way to spread the message out, reinforce the message and continue to market the message with different formats.

With the pre-production along with the podcast of these extra pieces, it can make things easier, faster and able to set up in a more templates format.

Digital endurance content marketing. Don’t copy the content

When you add a video supplement to your podcast, don’t just have it be the video version of the podcast. When you add a podcast blog supplement, don’t have it be just a transcription.

Make them supplemental elements that complement. So a video that might only be three minutes long that expands on something discussed or a blog that goes further in to detail about something covered briefly.

In turn, this digital endurance content marketing style allows for each piece of your content to cross market the next and draw people in and connect them to the other pieces.

Digital endurance content marketing. My Proof of concept on Pinterest.

On my Pinterest page, you can see the examples and links to each piece of content all stored in one place for Wait What Really OK. Feel free to take this concept and run with it yourself. Or, if you need some help putting together the basic brand precision marketing plan for your podcast or would like some assistance with setting up templates for your podcast, reach out to me in the links below.

Tune In on iHeartRadio to listen to Episode 26 of the Wait What Really OK Podcast or on Spreaker at:

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The Artists Guide to Success in the Music Business
The Artist’s Guide to Success in the Music Business, 2nd Edition by Loren Weisman,(TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today. This Music Industry Book delivers The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music. For more about the music business guide, visit:
Loren Weisman
Brand Precision Marketing Strategist and Counselor Loren Weisman aligns, defines and designs individualized branding, marketing & content planning for start up and established businesses. The core focus of Brand Precision Marketing is organizing, developing & sequencing for conversions.
For more on Loren’s consulting & speaking options, visit:
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Digital endurance content marketing method for podcasts explained

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