Mass emails with recycled content. Why they don’t help or work. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 29: How brand precision marketing works for lawyers and legal groups?
Mass emails with recycled content. The overview
Do you even need that overview? You know those emails. You joined that email list on purpose or by accident and now you are receiving these updates that seem to have the same content you either on that businesses social media or in a very similar form to competitors mass emails.
Mass emails with recycled content. The problem
And here in lies the problem. These “letters of engagement” are actually pushing people away, getting them to unsubscribe or getting you blocked all together. From the content farms that will swap out a few pictures and personalize with that given businesses name, it comes off annoying. Think of those “personalized” real estate letters with those tips that you’ve probably seen by a competing agency.
This is where the problem of mass emails with recycled content comes in to play. While a company might have some slick snake oil salesman or sales woman that is creating content for them; in all truth they are often regurgitating content for them. This also becomes an issue in optimizing this content, since you can get in trouble for duplicate or overly similar content on the search engines.
On top of that, if content is just grabbed from social media posts, then that is content that has already been made public somewhere else. So, why would some one want to be on an email list, if they can just find it on Facebook with out receiving another email.
Mass emails with recycled content. The solution
The solution is simple. Don’t use content farms! Work with some one to create a solid editorial calendar which can include exclusive content for your email lists. These are not things people can see on social media or on your website! By formatting basic templates and using brand precision marketing to create an overview of topics to work off of, it can turn in to a fill in the blanks type of situation that won’t take up much time.
You can still add a social media highlight or add a few pieces that might be out there, but open and close with information they can’t get anywhere else.
Exchanging out the mass emails with recycled content for engagement.
When you engage with exclusivity, consideration, optimization and respect, your connection and conversions will grow exponentially. Give people a reason to subscribe to your email list, just as you want to give them a reason to connect with your social media pages. Don’t short cut here. Your customers and fans deserve that engagement. So give it to them.
Tune In on iHeartRadio to listen to Episode 29, “How brand precision marketing works for lawyers and legal groups?” of the Wait What Really OK Podcast or on Spreaker at: https://spreaker.com/user/lorenweisman/how-brand-precision-marketing-works