“Anyone who is even considering a career in music should read this book. When finished, they should start over and read it again. Without empty promises of being fake to people or sneaking your way past the hard work, this book explains exactly the way it is. I’m not saying the way it works is fair or pretty, but it is what it is.
If you read this book and truly ponder how to make it a part of exposing your artistic state- ment to the world, I would almost bet my career that you will be at the point in your career that you wish. Loren is one of the less than ten people in the entire industry that I feel comfortable recommending to my clients for advice. So, buy this book. Sit down, wipe the stars from your eyes, and start reading.” – Jason Rubal