“Loren is completely on point, capturing the landscape of the music industry of today as well as alluding to the future direction of where music could or should go. Everyone believes they are going to do something so different that they miss the point that this industry is built on a series of steps that depend on the successful execution of the previous step. Loren’s writing gives that step-by-step instruction. It doesn’t mean that the artist shouldn’t or wouldn’t benefit from hiring an experienced consultant, but this book will keep them out of trouble and give them a great direction to start with.” Kimo Kaulani
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