“As always, Loren doesn’t hold back and tells artists the truth—it’s tough out there to be a musician, but there is light at the end of the tunnel for great musicians who make an effort and market properly! Every musician should read this book, whether they are just starting out or are already having success, because it goes through all the ups and downs an artist can go through in their career. And Loren has experienced the same ups and downs, so there is no lip service here.” – Lou Plaia
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