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The Artists Guide to Success in the Music Business: The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music
The Artist’s Guide to Success in the Music Business, 2nd Edition, (TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today.
Full of practical advice, this music industry guide provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
Take your music from passion to profession. From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.
“Loren Weisman has written a musician’s guide to our galaxy with humor and blush-worthy familiarity. He mixes sober advice with a cocktail of experience. If you can put the book down, you will think “I’d love to meet that guy”. - Patti Rothberg
“Indie Groundbreaking Book: The Artist’s Guide to Success in the Music Business
New book gives artists a comprehensive map to music industry success…
The Artist’s Guide is at once a breakdown of delusions, a marketing manifesto, and a case study into the changing world of media and technology.” - Independent Publisher - Full article – Click Here
They say that those who can do, and those who can’t teach. This book clearly is written by some one who was a successful musician and producer, and goes to great lengths to teach to those who could use the many lessons contained within its cover. Whether you are a musician, a member of a band, or any small business, these chapters will give you the ideas necessary for your success. I have recommended it to the parents of aspiring musicians, not only as a gift for their child, but as a must read for them.- Roy Wells
“Loren Weisman’s book is, in a word, comprehensive. It is an impressive book chock full of practical advice for musicians interested in being successful in the music business. His book, The Artist’s Guide to Success in the Music Business, covers every aspect of what emerging artists need to know.” - Murl Allen Sanders
“The artistic mind doesn’t always lend itself to business. “The Artist’s Guide to Success in the Music Business” is the first volume of a guide from Loren Weisman to help musicians get their music careers off on the right foot to help them move away from their starving artist who works full time between gigs to a full fledged professional musician.
“The Artist’s Guide to Success in the Music Business” is a choice read for any aspiring music superstar.” - Midwest book review
“Loren is in touch and in charge with his unflinching, real-world strategies on the music business, and the delicious insanity that goes along with it. It’s a must-read for those who seek success.” - Jon Bermuda Schwartz of The “Weird Al” Yankovic Band
“Weisman addresses the topics that are essential to all musicians’ understanding of the music biz. Covering everything from production and performances tips to marketing career-building advice, he guides the reader step-by-step to self-empowerment and success.” - Music Connection Magazine
“Being in the music business for over 25 years I have dealt with so many musicians, song writers and artists who just focus on the creative side of the business and tell me they will leave the business side to their managers, agents and producers which is such a BIG MISTAKE. It is called the Music Business and the business side is just as important as the creative side. You need to educate yourself. Loren Weisman does an Amazing job at explaining both sides of the business. From Recording in the studio, music publishing, marketing & promotion to music business plans, fundraising, dealing with investors and branding. He covers it all in this book. I highly recommend his book for anyone who is interested in any aspect of the music business.” - Doug Stebleton
“In a music industry that seems to change faster than a radioactive, mutating sci-fi movie space alien, Loren Weisman gives creative artists the most valuable thing that they could possibly need for success: the tools to make good decisions as they are hit with those changes along their road. In an industry where there is no shortage of ‘pro advice’ that usually is based on situations that have long passed or guesses that may never be, Weisman’s guide gives a common sense approach to showing where the potholes will probably be along the various routes a career could take, and how to prepare for them when—not if— they happen.” —Doug Perkins
“Anyone who is even considering a career in music should read this book. When finished, they should start over and read it again. Without empty promises of being fake to people or sneaking your way past the hard work, this book explains exactly the way it is. I’m not saying the way it works is fair or pretty, but it is what it is.
If you read this book and truly ponder how to make it a part of exposing your artistic state- ment to the world, I would almost bet my career that you will be at the point in your career that you wish. Loren is one of the less than ten people in the entire industry that I feel comfortable recommending to my clients for advice. So, buy this book. Sit down, wipe the stars from your eyes, and start reading.” - Jason Rubal
“Finally a book written by a pro who has experience in basically every aspect of this industry. If you want to make music your full time profession or a lucrative part time gig you owe it to yourself to check out this book. Too bad it wasn’t around when I started out….it would have shaved off years from my ‘trial and error’ period.” - Stefan Held
“As always, Loren doesn’t hold back and tells artists the truth—it’s tough out there to be a musician, but there is light at the end of the tunnel for great musicians who make an effort and market properly! Every musician should read this book, whether they are just starting out or are already having success, because it goes through all the ups and downs an artist can go through in their career. And Loren has experienced the same ups and downs, so there is no lip service here.” – Lou Plaia
“Loren’s book is a must read for understanding and navigating the music industry of today! It’s a guide, a handbook, and a daily reference!” - Scotty Moore
“Weisman’s the Artist’s Guide to Success in the Music Business 2nd edition is: - on point- practical-useful-inspiring-entertaining-honest- a must for anybody getting started or already in the ever changing game…….
For teachers/ students/ artists/ musicians/ anybody involved in the industry, Weisman’s book will save you
– years of confusion - save you lots of money mid- and long-term, doing what you love to be doing the right way from the beginning.” - Swiss Chris
“Trying to market a band, label, album, or tour is more complicated and frustrating today than any point in the past several decades. Too many choices, too many scams, and too little truth can because a “fluster cluck” of massive proportion when trying to properly plan or implement any kind of marketing or promotion effort. Luckily author, producer, and grand elder wizard Loren Weisman has survived many a skirmish in this arena and stays on the front lines of making head- way towards success.
His books provide plausible, realistic approaches to making sense from the chaos of ‘me too’ marketing, blind alleys, dumb bunnies, and evil doers, to glean clarity for those who might be led astray or fleeced in the worst ways.
There are no easy answers, but those seek- ing wisdom will find many tutorials, proper directions to skirt the quicksand—and with the least B.S. per page than anything I’ve come across—in Weisman’s latest guidebook. There is simply no downside to reading Loren’s book more than once, to provide a proper, solid foundation for any music industry venture. Highly recommended.” – Christopher Laird Simmons
“Loren Weisman’s book is easy to follow and understand.
You just want to start using his concepts immediately to move your own career in the right direction.” – Steve Ceragno – https://dropcards.com/
“Loren Weisman’s offering is a must-have. Time and again I see youngsters with wide eyes and desire ready to conquer the music world with something new and special. That’s exactly the intent I had when I was their age and in their position. The difference between what it takes for one talented kid to make it over the fence to become a serious member of the world of entertainment and one who just can’t step over, has always been fascinating to me. This book explains in detail with heart and soul, professionalism and passion, what that fine line is in detail, and suggests what it might take to make that difference. I applaud somebody who has taken the time and effort to make this distinction in textual format and make it available to those who need it most. Finally, a book has been written addressing this very important discussion.” – Terry Silverlight
“I have seen Loren work tirelessly in pursuit of educating the artist into becoming a business man. His passion for the entertainment business is extraordinary.” – Adam Gaynor
“Loren Weisman’s book The Artist’s Guide to Success in the Music Business was a really fun read for me. In addition to being informative to aspiring writers, artists, and producers, the personal anecdotes very much took me back to those times when I was that struggling kid with dreams of getting to actually make a living from what I loved best—writing music! Always interesting for me to get another’s perspective on just how challenging and rewarding this business can be!” – Steve Dorff
“Loren is completely on point, capturing the landscape of the music industry of today as well as alluding to the future direction of where music could or should go. Everyone believes they are going to do something so different that they miss the point that this industry is built on a series of steps that depend on the successful execution of the previous step. Loren’s writing gives that step-by-step instruction. It doesn’t mean that the artist shouldn’t or wouldn’t benefit from hiring an experienced consultant, but this book will keep them out of trouble and give them a great direction to start with.” Kimo Kaulani
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