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About the Book

The Artists Guide to Success in the Music Business: The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music

The Artist’s Guide to Success in the Music Business, 2nd Edition, (TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today.

Full of practical advice, this music industry guide provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.

Take your music from passion to profession. From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.

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Buy the Book

Paperback

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eBook

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Audio Book

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About Loren

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Loren Weisman is a music business consultant, speaker & author who works to help, assist & consult independent artists, musicians, bands, labels & other businesses to achieve sustainable success. He has been a part of over 700 albums as a drummer and music producer.

Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.

Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today’s world.

Visit and fill out the form at http://lorenweisman.com/free-consultation/ for a free initial consultation. 

Contact Loren for:

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Chapters from the Book

Table of Contents

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Foreword

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Author's Note

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Chapter 1

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Chapter 2

chapter 2, your band, working with others, loren weisman, artists guide, music biz

Chapter 3

chapter 3, defining and refining, your sound, artists guide, loren weisman, music careers

Chapter 4

chapter 4, managing, performing, booking gigs, artists guide, loren weisman, music career

Chapter 5

chapter 5, solo or band touring, artists guide, music business, loren weisman, music industry speaker

Chapter 6

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Chapter 7

chapter 7, recording studio, music producer, artists guide, loren weisman, music industry book

Chapter 8

chapter 8, fundraising and investors, loren weisman, artists guide, music business book

Chapter 9

chapter 9, your band, branding, branded, artists guide, loren weisman

Chapter 10

chapter 10, music marketing, promotion, artists guide, loren weisman, music career book

Chapter 11

chapter 11, your career, music business, artists guide, loren weisman

Conclusion

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Index

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Book Reviews

From the blog

Business Speaker – Speaking beyond the Music Industry

Business Speaker – Speaking beyond the Music Industry

Business Speaker – Speaking beyond the Music Industry with Loren Weisman
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Business Speaker: Music is a lot like other businesses

Loren Weisman is available for speaking engagements, lectures, guest speaking, and seminars inside and outside the music industry. Many of Loren’s primary topics and his book have a focus on the music industry, but the aspects of branding, marketing, promotion and conversion are universal for any and all businesses.

A versatile business speaker, Loren is also happy to individualize and tailor his talks to specific topics or key points requested. Loren is also available to speak through Skype and other Video Streaming channels.

Business Speaker Loren Weisman and his speaking style

Loren Weisman is not a life coach and does not spend time sharing stories of the past and how things have changed. We all know that. The focus is not inspire and motivate, while empowering and educating. The talks are based around conversions, proof of concept and the applications to the changing environments of the music business and other businesses as a whole.
This isn’t about sugar coating. His speaking style and information delivery is focused in making sure that each listener, from the student to the professional has a clear grasp of who, what, when, where, why and how of any situation put in front of them. While the circumstances and outcomes will vary and be different, these ideas and concepts can be used as a fundamental foundation to all of them.

Business Speaker Talking Points

Loren’s three most popular Seminars Include:
Realistic Business Careers 101
Online Marketing and Branding 101,
Budgets, Numbers and Business Plans 101.

Loren’s Other Topics Include: 
• Branding your product, your content and your images.
• Social media optimization, uniformity & continuity
• Marketing in an over-saturated market.
• Business plans and action plans for your career
• The importance of your education in music and business
• Funding – fundraising, investors, budgets and expenses
• The importance of videos and the content underneath them
• What makes people buy today? The Conversion Ratio
• How to build, maintain and sustain a fan/customer base that converts to sales
• How to market with out spamming
• Vicarious marketing and relatable marketing

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Artists Guide
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The Artist’s Guide to Success in the Music Business, 2nd Edition,(TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today. This Music Industry Book delivers The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music.

The Music Business book is available in the physical and digital formats of Paperback, eBook, Audio book and Download Card. TAG2nd can be purchased for digital download or audio download in the formats of Nook, Kindle, PDF, Mobi, ePub, MP3, and CD. Amazon, Barnes and Noble, Indie Bound, Half Price Books, Books-A-Million, iTunes, Kobo, Dropcards, Audible & many other physical and digital stores in over 50 countries carry and sell the book. It is also available directly through the Artists Guide Website. For more information about the music biz book, visit: http://artistsguide.net/
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To order the music biz book for sales, visit:
Ingram @ http://ingramcontent.com/
Baker & Taylor @ http://btol.com/
Greenleaf Book Group @ http://gbgpress.com/
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Loren Weisman
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Music Business Consultant, Speaker & Author Loren Weisman works to help, assist & consult independent artists, authors, musicians, businesses, labels & managers to achieve sustainable success in the arts. For more on Music Industry Consultant Loren Weisman’s branding, promoting & marketing packages, music business plans, speaking & hourly consulting, visit: http://lorenweisman.com/
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https://youtube.com/lorenweisman/
https://facebook.com/LorenWeisman/
https://instagram.com/lorenweisman/
https://linkedin.com/in/lorenweisman/
https://plus.google.com/+LorenWeisman1/
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For Seminars, Lectures, Conferences & Speaking Engagements, Contact:
Barbara Brown Booking and Management Group
Barbara Brown – http://bbbamg.com/
Email: Barbara (at) bbbamg.com
Phone: 424-645-7683
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Business Speaker – Speaking beyond the Music Industry

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Does your Parachute work? Music Biz & Skydiving comparisons

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Music Business Marketing – Engaging & connecting by relating

Music Business Marketing – Engaging & connecting by relating

Music Business Marketing – Engaging & connecting by relating to fans […]

Truth or Consequences. Ready to Face the realities of both?

Truth or Consequences. Ready to Face the realities of both?

Truth or Consequences. Are you ready to Face the realities of both? You better be! […]

Go further with Ford. It is much more than just a tagline.

Go further with Ford. It is much more than just a tagline.

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Get in touch

Media Contact:
Em: info (at) loreweisman.com
Re: Media Requests
Booking Contact For Speaking Engagements, Book Signings, Lectures & Seminars:

Barbara Brown Booking & Mgmt Group

Em: barbara (at) bbbamg.com
Ph: 424-645-7683
Book Ordering Contacts:

To order the book for sales, libraries and stores, please contact Ingram, Baker & Taylor or Greenleaf Book Group. (800.932.5420)
 or Contact:
Corrin Foster

Em: cfoster (at) greenleafbookgroup.com
Ph: 512-891-6100
Consulting or Services Contact:
For more on Loren Weisman‘s Consulting and Other Services, Questions and Inquiries:

Em: info (at) lorenweisman.com