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About the Book

The Artists Guide to Success in the Music Business: The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music.

The Artist’s Guide to Success in the Music Business, 2nd Edition, (TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today.

Full of practical advice, this music industry guide provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.

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Buy the Book

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eBook

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Audio Book

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About Loren

business advisor, loren weisman, leveraging smart

Business Advisor, Speaker & Author Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses.

Loren has worked on hundreds of albums as a drummer, music producer and production consultant. He also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.

Weisman has stayed up to date with the constant changes in both the music and television industries over the past two decades as well as keeping up with the pulse and motion of content creation, marketing, promotion and social media in today’s world.

Click Here for the Business Consulting Services Options available from Loren Weisman.

Click Here to fill out the initial question form to receive a free 15 minute consult with Loren Weisman.

Wait What Really Ok Podcast
Hosted by Business Advisor, Speaker and Author, Loren Weisman and available on iHeartRadio, Wait What Really Ok is A Methodical, Comical and Informational Podcast covering the best approaches for business and the arts today. Visit http://waitwhatreallyok.com/ for more episodes.

For more information on Loren's consulting or speaking, as well as booking Loren, click below:

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Chapters from the Book

Table of Contents

table of contents, artists guide, loren weisman, music business book, music industry

Foreword

foreword, elliott randall, artists guide, tag2nd, loren weisman, music business

Author's Note

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Chapter 1

chapter 1, music industry, loren weisman, music business book

Chapter 2

chapter 2, your band, working with others, loren weisman, artists guide, music biz

Chapter 3

chapter 3, defining and refining, your sound, artists guide, loren weisman, music careers

Chapter 4

chapter 4, managing, performing, booking gigs, artists guide, loren weisman, music career

Chapter 5

chapter 5, solo or band touring, artists guide, music business, loren weisman, music industry speaker

Chapter 6

chapter 6, music business plan, music industry consultant, loren weisman, artists guide

Chapter 7

chapter 7, recording studio, music producer, artists guide, loren weisman, music industry book

Chapter 8

chapter 8, fundraising and investors, loren weisman, artists guide, music business book

Chapter 9

chapter 9, your band, branding, branded, artists guide, loren weisman

Chapter 10

chapter 10, music marketing, promotion, artists guide, loren weisman, music career book

Chapter 11

chapter 11, your career, music business, artists guide, loren weisman

Conclusion

conclusion, loren weisman, artists guide, music business, tag2nd

Index

index, artists guide, music business, loren weisman

Book Reviews

From the blog

Brand precision marketing with Biz Advisor and Speaker Loren Weisman

Brand precision marketing with Biz Advisor and Speaker Loren Weisman

Brand precision marketing with Biz Advisor and Speaker Loren Weisman. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 32: What is the worst episode ever of Wait What Really OK? This one.

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Brand Precision Marketing:

The concept of Brand Precision Marketing is simple. it comes down to organizing your brand and marketing with an initial precision that will allow for all elements to compound and simultaneously grow for your promotion with every piece of content you create.

Brand Precision Marketing: Initiating the plan

By building a more detailed plan from the start when it comes to your logo, your font or typeset, your tag line, bio, call to action and base content, it will simplify the effectiveness of getting your brand out there.

With each piece of content that is created to highlight your brand and your message while at the same time using vicariously engaging as well as relatable content that has nothing to do with your brand, the effect and conversions of your marketing efforts will grow exponentially.

At the same time, you will save time and money as the application of Brand Precision Marketing works to power up all pieces of conent as opposed to the methods of singular and linear ads, posts, videos and so on.

Brand Precision Marketing: Confusing but simple once all the pieces are in place.

With an organized brand, an editorial calendar in place and a blueprint on how to move forward. It ends up being much more cost effective for your marketing and your promotions. With a clear blueprint, whether you are handling marketing yourself or outsourcing it, you have a better brand, a better message and a better plan to reach that many more people.

Brand Precision Marketing with Loren Weisman

Biz Advisor and Speaker Loren Weisman applies the concept of Brand Precision Marketing for start up and established businesses as well as individual clients and entrepreneurs. Loren is a managing partner and co-founder of Leveraging Smart Inc.

Contact Loren for a free initial consult and how this form of branding and marketing can help you or your business.

Tune In on iHeartRadio to listen to Episode 32, “What is the worst episode ever of Wait What Really OK? This one.” of the Wait What Really OK Podcast or on Spreaker at: https://spreaker.com/user/lorenweisman/what-is-the-worst-episode-ever-of

brand-precision-marketing-wait-what-really-ok

Brand precision marketing with Biz Advisor and Speaker Loren Weisman 

**********************************************
Wait What Really Ok Podcast
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Hosted by Digital Marketing Strategist, Biz Advisor and Speaker, Loren Weisman and available on iHeartRadio, Wait What Really Ok is A Methodical, Comical and Informational Podcast covering the best approaches for business and the arts today. For more info on the Branding Promoting and Marketing Podcast, visit: http://waitwhatreallyok.com/
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For more info on the Host, Loren Weisman, his consulting, coaching, assisting, advising & speaking options, visit:
http://lorenweisman.com/ or http://leveragingsmart.com/
**********************************************
iHeartRadio: https://iheart.com/show/53-Wait-What-Really-Ok/
Instagram: https://instagram.com/waitwhatreallyok/
Pinterest: https://pinterest.com/waitwhatreallyk/
Facebook: https://facebook.com/waitwhatreallyok/
Twitter: https://twitter.com/waitwhatreallyk/
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Brand precision marketing with Biz Advisor and Speaker Loren Weisman 

Mass emails with recycled content. Why they don’t help or work

Mass emails with recycled content. Why they don’t help or work

Mass emails with recycled content. Why they don’t help or work. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 29: How brand precision marketing works for lawyers and legal groups?

Mass emails with recycled content. Why they don't help or work. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 29: How brand precision marketing works for lawyers and legal groups?

Mass emails with recycled content. The overview

Do you even need that overview? You know those emails. You joined that email list on purpose or by accident and now you are receiving these updates that seem to have the same content you either on that businesses social media or in a very similar form to competitors mass emails.

Mass emails with recycled content. The problem

And here in lies the problem. These “letters of engagement” are actually pushing people away, getting them to unsubscribe or getting you blocked all together. From the content farms that will swap out a few pictures and personalize with that given businesses name, it comes off annoying. Think of those “personalized” real estate letters with those tips that you’ve probably seen by a competing agency.

This is where the problem of mass emails with recycled content comes in to play. While a company might have some slick snake oil salesman or sales woman that is creating content for them; in all truth they are often regurgitating content for them. This also becomes an issue in optimizing this content, since you can get in trouble for duplicate or overly similar content on the search engines.

On top of that, if content is just grabbed from social media posts, then that is content that has already been made public somewhere else. So, why would some one want to be on an email list, if they can just find it on Facebook with out receiving another email.

Mass emails with recycled content. The solution

The solution is simple. Don’t use content farms! Work with some one to create a solid editorial calendar which can include exclusive content for your email lists. These are not things people can see on social media or on your website! By formatting basic templates and using brand precision marketing to create an overview of topics to work off of, it can turn in to a fill in the blanks type of situation that won’t take up much time.

You can still add a social media highlight or add a few pieces that might be out there, but open and close with information they can’t get anywhere else.

Exchanging out the mass emails with recycled content for engagement.

When you engage with exclusivity, consideration, optimization and respect, your connection and conversions will grow exponentially. Give people a reason to subscribe to your email list, just as you want to give them a reason to connect with your social media pages. Don’t short cut here. Your customers and fans deserve that engagement. So give it to them.

Tune In on iHeartRadio to listen to Episode 29, “How brand precision marketing works for lawyers and legal groups?” of the Wait What Really OK Podcast or on Spreaker at: https://spreaker.com/user/lorenweisman/how-brand-precision-marketing-works

mass-emails-with-recycled-content-lights-brand-precision-marketing

Mass emails with recycled content. Cease and Desist!

**********************************************
Wait What Really Ok Podcast
**********************************************
Hosted by Digital Marketing Strategist, Speaker and Author, Loren Weisman and available on iHeartRadio, Wait What Really Ok is A Methodical, Comical and Informational Podcast covering the best approaches for business and the arts today. For more info on the Branding Promoting and Marketing Podcast, visit: http://waitwhatreallyok.com/
**********************************************
For more info on the Host, Loren Weisman, his consulting, coaching, assisting, advising & speaking options, visit:
http://lorenweisman.com/ or http://leveragingsmart.com/
**********************************************
iHeartRadio: https://iheart.com/show/53-Wait-What-Really-Ok/
Instagram: https://instagram.com/waitwhatreallyok/
Pinterest: https://pinterest.com/waitwhatreallyk/
Facebook: https://facebook.com/waitwhatreallyok/
Twitter: https://twitter.com/waitwhatreallyk/
***************************************­*******
Mass emails with recycled content. Why they don’t help or work 

Digital endurance content marketing method for podcasts explained.

Digital endurance content marketing method for podcasts explained.

Digital endurance content marketing method for podcasts explained. The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 26: How do you market a podcast? A digital endurance proof of concept.
[…]

Is radio advertising worth the cost? WWROK Blog Supplemental

Is radio advertising worth the cost? WWROK Blog Supplemental

Is radio advertising worth the cost? The podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 23: Am I spending too much on local marketing with too few results?
[…]

Five best tips for being productive with your marketing content

Five best tips for being productive with your marketing content

Five best tips for being productive with your marketing content. The Podcast blog supplement for iHeartRadio’s Wait What Really Ok Episode 20: How much time should I spend creating content for the best results?
[…]

How do you act when the ship is going down? Rough weather tudes

How do you act when the ship is going down? Rough weather tudes

How do you act when the ship is going down? Rough weather tudes. The blog supplement for iHeartRadio’s Wait What Really Ok Episode 17: I am a result of my failure. Understanding what went wrong.
[…]

Get in touch

Wait What Really Ok Podcast:
For more info on the Podcast including: requesting a topic, recommending a guest, joining the show as a guest, sponsorship spots, & advertising options, visit: http://waitwhatreallyok.com/
Book Ordering Contacts:

To order The Artists Guide to Success in the Music Business for sales, libraries & stores, contact Ingram, Baker & Taylor or Greenleaf Book Group. (800.932.5420)
.  http://greenleafbookgroup.com
Consulting or Speaking Contact:
For more on Loren Weisman‘s consulting options, booking him for speaking engagements or other services, please send questions and inquiries to info (at) lorenweisman.com