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The Artists Guide to Success in the Music Business: The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music
The Artist’s Guide to Success in the Music Business, 2nd Edition, (TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today.
Full of practical advice, this music industry guide provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
Take your music from passion to profession. From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.
“Finally a book written by a pro who has experience in basically every aspect of this industry. If you want to make music your full time profession or a lucrative part time gig you owe it to yourself to check out this book. Too bad it wasn’t around when I started out….it would have shaved off years from my ‘trial and error’ period.” - Stefan Held
“As always, Loren doesn’t hold back and tells artists the truth—it’s tough out there to be a musician, but there is light at the end of the tunnel for great musicians who make an effort and market properly! Every musician should read this book, whether they are just starting out or are already having success, because it goes through all the ups and downs an artist can go through in their career. And Loren has experienced the same ups and downs, so there is no lip service here.” – Lou Plaia
“Loren’s book is a must read for understanding and navigating the music industry of today! It’s a guide, a handbook, and a daily reference!” - Scotty Moore
“Weisman’s the Artist’s Guide to Success in the Music Business 2nd edition is: - on point- practical-useful-inspiring-entertaining-honest- a must for anybody getting started or already in the ever changing game…….
For teachers/ students/ artists/ musicians/ anybody involved in the industry, Weisman’s book will save you
– years of confusion - save you lots of money mid- and long-term, doing what you love to be doing the right way from the beginning.” - Swiss Chris
“Trying to market a band, label, album, or tour is more complicated and frustrating today than any point in the past several decades. Too many choices, too many scams, and too little truth can because a “fluster cluck” of massive proportion when trying to properly plan or implement any kind of marketing or promotion effort. Luckily author, producer, and grand elder wizard Loren Weisman has survived many a skirmish in this arena and stays on the front lines of making head- way towards success.
His books provide plausible, realistic approaches to making sense from the chaos of ‘me too’ marketing, blind alleys, dumb bunnies, and evil doers, to glean clarity for those who might be led astray or fleeced in the worst ways.
There are no easy answers, but those seek- ing wisdom will find many tutorials, proper directions to skirt the quicksand—and with the least B.S. per page than anything I’ve come across—in Weisman’s latest guidebook. There is simply no downside to reading Loren’s book more than once, to provide a proper, solid foundation for any music industry venture. Highly recommended.” – Christopher Laird Simmons
“Loren Weisman’s book is easy to follow and understand.
You just want to start using his concepts immediately to move your own career in the right direction.” – Steve Ceragno – https://dropcards.com/
“Loren Weisman’s offering is a must-have. Time and again I see youngsters with wide eyes and desire ready to conquer the music world with something new and special. That’s exactly the intent I had when I was their age and in their position. The difference between what it takes for one talented kid to make it over the fence to become a serious member of the world of entertainment and one who just can’t step over, has always been fascinating to me. This book explains in detail with heart and soul, professionalism and passion, what that fine line is in detail, and suggests what it might take to make that difference. I applaud somebody who has taken the time and effort to make this distinction in textual format and make it available to those who need it most. Finally, a book has been written addressing this very important discussion.” – Terry Silverlight
“I have seen Loren work tirelessly in pursuit of educating the artist into becoming a business man. His passion for the entertainment business is extraordinary.” – Adam Gaynor
“Loren Weisman’s book The Artist’s Guide to Success in the Music Business was a really fun read for me. In addition to being informative to aspiring writers, artists, and producers, the personal anecdotes very much took me back to those times when I was that struggling kid with dreams of getting to actually make a living from what I loved best—writing music! Always interesting for me to get another’s perspective on just how challenging and rewarding this business can be!” – Steve Dorff
“Loren is completely on point, capturing the landscape of the music industry of today as well as alluding to the future direction of where music could or should go. Everyone believes they are going to do something so different that they miss the point that this industry is built on a series of steps that depend on the successful execution of the previous step. Loren’s writing gives that step-by-step instruction. It doesn’t mean that the artist shouldn’t or wouldn’t benefit from hiring an experienced consultant, but this book will keep them out of trouble and give them a great direction to start with.” Kimo Kaulani
“Once again Loren has brought together invaluable information for an upcoming or even an experienced musician . . . This book is a must! . . . You will learn all that is needed to help build your musical career or take it to the next level!” Johnny Conga
“Of all the valuable points to be made about “The Artist’s Guide,” let me especially praise the lists of questions and considerations that appear in almost every section. These can be of immense help for anyone faced with decisions on recording better songs, finding a manager or publisher, running a band, working with a songwriting partner, and creating marketing materials.
There is a nice feel to the book — in urging you to ask these questions of yourself, Weisman seems to be coming from a good place. As he writes, “I do not claim to have all the answers, but I do know you must take a hard, cold look at yourself, your music, your band, and what you are doing, while assessing those things you might need to change and those things that should remain the same.” This book will help you accomplish that.” - John Scott G
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